inkedGTM In development

Evidence-based deal guidance

Your CRM says Propose. What has the buyer said?

A CRM stage is a judgment call. inkedGTM reads your team's calls, email and calendar, works out how far each buyer has really got, and helps the rep see what to do next.

Halcyon Freight $38,000 · closes Oct 30
Example
  1. Signal
  2. Engage
  3. Discover
  4. Qualify
  5. Validate
  6. Propose
  7. Commit

Evidence says Discover CRM says Propose

  • Pain quantified

    “We burn about 40 hours a week on this.”Dana Whitfield, VP Operations · call, Sep 24

  • Two buyers engaged

  • No decision maker identified

  • Decision process not described

  • No champion

In pencil

What the rep entered

Stage, amount, close date, who the champion is. This is the rep's best read of the deal, made in the moment, usually with no time to write down why.

In ink

What the buyer did

They described the problem, put a number on it, brought in a second person, named who signs. Each one is tied to the sentence where they said it.

inkedGTM keeps the two side by side and shows each rep where the gap is, deal by deal.

How it works

From raw activity to a next step

  1. Connect what you already use

    Your CRM, calendar, email and meeting transcripts. inkedGTM doesn't record calls. It reads the transcripts your tools already produce.

  2. Pull out the facts

    Each call and email is read for specific signals: pain, impact, urgency, who decides, how they buy. A signal without a quote from the source is thrown away.

  3. Check each deal against buyer milestones

    A stage counts only when the buyer has done what that stage requires. Something the seller said never counts as buyer evidence.

  4. Help the rep with the next step

    Anything time-sensitive arrives in Slack straight away. Everything else comes in one morning digest.

For reps

It lives in Slack, not another tab

Each message names the deal, shows what the buyer hasn't done yet, and suggests a next step. The rep decides what to do with it: acknowledge it, dismiss it with a reason, ask for a drafted follow-up, or open the evidence.

  • Stage gap. The CRM is ahead of what the buyer has done.
  • Going dark. No reply from the buyer in too long.
  • Single-threaded. The deal depends on one person.
  • No next step. The last meeting ended without a date.
  • Champion risk. Your champion has gone quiet or left.
  • Slippage. The close date keeps moving.

/inked today/inked gaps/inked deal halcyon

inkedGTMAPP

Halcyon Freight: CRM says Propose; evidence says Discover

Still open: no decision maker identified; decision process not described; no champion.

Suggested next step: Ask Dana who signs off, and what happens between a yes and a signature.

For managers

A pipeline you can stand behind

See which deals need support

Every deal shows its CRM stage next to its evidenced stage, so pipeline reviews start with the deals where a rep could most use help.

A health score that explains itself

Momentum, coverage, engagement and risk, each listing the facts behind it. If a deal scores 42, you can see why.

Health
42
No buyer reply in 16 days
Close date pushed 2 times
Pain and impact evidenced

Coaching stays with the rep

Talk ratio, discovery habits and next-step discipline go to the rep privately. Managers see team trends unless a rep chooses to share.

Your data

Built to be trusted with your inbox

Every claim has a quote

Each score, flag and insight traces back to the sentence, email or event it came from.

Read-only on your CRM

inkedGTM never overwrites a rep's fields. Writing back is opt-in, and only to its own fields.

Redacted before any AI sees it

Card numbers, bank details and health information are removed before text reaches a model.

Raw content expires

Transcripts and email bodies are deleted after 90 days by default. You set the number.

Your methodology, kept

View the same evidence as MEDDPICC, BANT or SPICED. Your CRM stages map onto one buyer-centred lifecycle.

Made for short sales cycles

Defaults are tuned for SMB and mid-market teams: 30 to 60 day cycles, two to five buyers per deal.

Integrations in the build

CRM
HubSpot
Salesforce
Pipedrive
Close
Transcripts
Zoom
Google Meet
Microsoft Teams
Fathom
Fireflies
Email and calendar
Google Workspace
Microsoft 365
Where reps work
Slack